Discover How to Increase Student Admission in 2020.
2020 Predictions For Student Admission.
It is no longer news that to own a school and ignore smart marketing strategies to increase your student admission rate is the easiest way to go out of business. It is worse if you do not know that the rate of student admission will decline in 2020.
In case you do not know, school ownership is one of the striving business in the 21st century. It is also a critical business to run.
School marketing is becoming a major cause for concern especially with the number of schools springing up these days. Report has it that many schools will lose their students in 2020.
That notwithstanding, having massive enrollment for your school is the bone of contention in this article. I am sure you do not want to look on as students of your school get withdrawn and get enrolled in other schools.
With schools springing up at every corner, attention must be paid to how you can position your school right and increase your student admission instead of vice versa. If you want to increase student admission, you cannot afford to miss out on smart school marketing strategies.
In 2020, competition for relevance among schools will increase and the only thing that can give your school a competitive edge is having a strong digital presence. Our prediction is that
schools without digital presence will lose their students to schools with digital presence in 2020.
Ordinarily, this wouldn’t be happening if digital marketing didn’t take over the traditional school marketing system. With easy access to internet, parents now actively research schools with preferred standard and choice of facility online.
Basically, every parent envisions the best future for their child and that can be achieved through standard and quality educational background. No wonder the choice of which school to get a child enrolled in is consciously made with great scrutiny.
It is uncommon to see a parent who keeps withdrawing his or her child every session because they did not get what they expected from the school. At this point, you should position your school to be the best next option.
This is the more reason you must ensure that your school measures up to standard in all aspects: learning, quality care and environment. At this point, you should think standard and excellence if you want your student admission rate to record a sky-rocketing feat.
Your school should encapsulate great perception to anyone who hears about it or comes across it via information platforms. Your school policy should be based on exactly what you offer. It should cover fundamental core values including trust and integrity.
With the competition set to take over the school marketing system, you cannot afford not to be prepared. I will show you how you can get your school to be the number one option for prospective parents each time the need for a choice of school arises.
SCHOOL MARKETING TIPS TO INCREASE STUDENT ADMISSION IN 2020
School marketing will go strictly digital come 2020. Knowledge of this fact is important if you want to have parents decide to enroll their kids into your school out of the many schools out there.
Having great influx of students is the desire of every school owner. However, that can only be achieved when you direct your attention to working with the right strategy.
Yes! Increasing the student admission rate in your school is possible if you can apply smart marketing strategies effectively. Before then, have you tried to know why parents look up schools on the internet? I will tell you.
Gone are the days when traditional marketing was the hallmark of pitching your business to people. Today, digital marketing has taken over and is recording ground-breaking results.
Think about this: a woman who feels that her child needs an upgrade in the quality of education received will begin to search for schools that can offer the desired standard of education. I need not tell you that her first point of call would be the internet.
This is because it is believed that it has the answers to most questions. Now, if you have built an online presence, it will be easier to pitch your school’s value as soon as she uses the search engine.
What does this tell you?
As a school owner, if you have not thought about embracing digital marketing in 2020, you are way backward. Your competitors are maximising this. That is why you are yet to record a boost in student admission.
Positioning your school using digital marketing is the easiest and fastest way to grow student admission and attract attention in 2020.
The question now is ‘how can you use digital marketing to boost your student admission rate come 2020?’
- HAVE A FUNCTIONAL WEBSITE
Having a website is the number one thing every school owner needs to take action on if there will be an increase in student admission.
It is very important because it gives your school an edge in the perceived value it holds. It positions your school as top-notch, of high standard, and reliable.
For a parent who searches for a better choice of school, they feel safe and secure getting on the website of a prospective school. They believe that a school with a website is reliable.
To record great result using a website, you must ensure that your website is mobile friendly, responsive, and would leave your visitors with good website experience. No one wants to scroll through a website that looks ambiguous and difficult to access. This is why you must ensure that your school website is visitor-friendly and well optimised for search engines..
The message on the website must be value packed. Information about your school must be clearly spelt out. Visitors should be able to know more about your school policy, activities, and the gains they stand to get if they enroll their wards.
Contents like videos and graphics are a great school marketing tool. They should be strategically used to pass information about your school. If there are videos of extra-curricular activities by kids in your school, its presence on your website will sure boost credibility and grab the attention of visitors.
Pictures of the school environment can cause your prospective students’ parents to give a pass mark to your school. Every parent wants their child to study in a great environment. Get pictures of your school facilities on the website.
Also, awards won by the school should be displayed on the website. It increases your school’s image and perception in the minds of visitors and tells them that their wards can be award-winning kids.
Finally, remember to update your website to keep visitors abreast of the school’s growth and achievements.
- CREATE SOCIAL MEDIA HANDLES
Social media is the fastest way to build profitable presence in the global world. This is because 90% of people who use mobile devices have access to various social media platforms. Hence, it is a great school marketing tool for student admission.
Establishing presence on social media platforms has many benefits. First it helps your school gain social engagement. It also helps to boost your visibility on search engines. Create handles on Facebook, Instagram, LinkedIn, etc. in your school’s name. This makes your school become googleable.
Imagine looking up your school using a search engine such as Google. What will you find? This is why you must take digital marketing seriously.
If you have a Facebook page in the name of your school, you can reach a large number of prospective parents. The same goes for all other social media platforms.
The first step here is to identify your audience. Are they parents who can afford your school fees? Are they parents who live within a particular geographical area?
What are their pan points in choosing a school? What are their concerns and interest for their children/wards? Can your school offer those interests?
Think about the sex of parents who have interest in the education of their wards. Are they male or female parents?
By now, you should know that most female parents take up the responsibility of searching for a school for their wards and if you must get the right audience for school marketing, you should consider targeting women.
Also, create compelling content for your social media platforms. You should be able to keep your readers glued to the content you create. Use enticing pictures when creating content. Visuals appeal. Remember, the content should be of educational value to the audience you have built.
It will be exciting to share content written by staff and students of your school on your Facebook and other social media pages. It draws the attention of your readers to the fact that their children can become creative to have their content shared if they enroll them in your school.
You know, every parent wants their kid to be on the spotlight. They want to see their kids appearing on platforms with wide readership. And in the case of adult prospective students, they will love their writings to be showcased.
You can leverage on your Facebook page, for instance, to draw attention and boost student admission. Get your prospects to engage with posts and use sponsored ads to get those content to those who may likely need to know about your school.
The more people engage with the content you share on your page, the more visible it appears and the more growth it records.
And yes, your student admission rate increases and you become profitable.
- BUILD YOUR K-L-T FACTORS
When you have built your audience based on the demography, concerns, interests, and needs of your prospective parents, you should consider building your KLT factors.
This is what will determine if they will take the next step to enroll their wards in your school. Getting parents to make a choice when it comes to things concerning education is quite difficult.
Basically, people take decisions to buy from people they know, like, and trust, and that is exactly what you can achieve if you strategically build these factors in the mind of those who follow your page.
If your prospective parents can know you, like you, and trust you, they are sure to enroll their kids. You need to help them achieve this. Be strategic about your school marketing.
Help them to know you. This can be achieved by stating the policies of your school and the offer every child is entitled to in the content you share.
If your curriculum is top-notch, boast about it using your content. If your school standard is top-class, let them know. Let your prospective parents know that your school offers the value they expect.
Show them the reason they need to enroll their kids. Help them know you better. If you are able to maximise the power of the visibility your page will get from referrals and engagement, your student admission rate will be boosted.
School marketing is profitably done when you know those who need the value you offer and they know you. Yes, they need to know that you can solve their interest.
Next, they should like you. It is easy to get people to know you but difficult to get them to like you. This is psychological. And if they eventually like you, they do so with their hearts.
People pay for things that endear them. This is applicable to school marketing. If your prospective parents know you and take a step further, they will like you. However, you need to help them achieve this.
A parent once told another parent that she likes everything concerning a particular school. You know what’s next? The other parent began making plans to take her child to the same school.
Your student admission in 2020 can be improved upon if you get your prospective parents to like everything concerning your school. They should like the quality of education offered, the standard, and principles upheld in the school.
They should also be comfortable with the image of your school. Your school image cannot be sending wrong signals by the services you offer and expect prospective parents to make it a choice.
Next, your prospective parents should trust you to give value for their money. If they get to know and like you, the next thing is to trust you. This is where the final decision is made.
At this point, they can cash out their money to pay any fee your school charges. However, if they do not see reasons to trust you to deliver, they won’t pay.
Some parents are skeptical when it comes to things concerning their children. The issue of their safety bothers them and that is why they want to trust you to keep them safe during school hours.
They also want to believe that you will help their children grow morally, mentally and physically. If you cannot get them to trust you on this, they will not get their children enrolled.
- USE CONTENT MARKETING
I have talked about creating content but it will be amazing if you can create content that sells. Quality content helps rank a school’s image top on search engines.
Content marketing can also include email marketing, using lead funnels, creating landing pages, and helping your prospective clients make a choice by saying yes to your school.
This is achieved when you have their details and can remind them of what you offer. Details can be gotten from those who are audience on your page.
Basically, creating an offer they can claim when they subscribe to your mailing list is the easiest way to build a list. You can use autoresponders like Mailchimp to automate this process. Importantly, the details gotten should include their names, email addresses, and phone numbers.
Over time, I have advocated for using landing pages. This helps sell your school’s Unique Value Proposition (UVP) to your prospective parents. The landing pages should direct your audience to sign up for an offer, get access, and apply for admission.
The goal of your landing page should be to convert prospects to students. This is possible when the benefit of opting for your school is clearly stated in your landing page.
Also, use great contents, videos, and graphics to captivate visitors to sign up for your mailing list. When you have the details of these parents, they get to receive messages from you. These messages should centre on issues they are emotionally attached to in order to gain their attention. This is also called Email Marketing.
It is also a follow-up strategy for those who visited your page and website and have not made a decision. You can seek the services of a digital marketer to help you automate this process.
One smart thing about digital marketing for school is that you get to achieve great results with little effort. These processes are simple to implement, yet very effective.
You can go about your school marketing without having to necessarily print billboard, flyers, and do the usual traditional marketing stuff. You can skyrocket your student admission just by digital marketing strategies.
Isn’t this wonderful?
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